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hazel20What is Muse Flash Media?

Muse Flash Media is a media training consultancy founded by journalists Heidi Scrimgeour and Hazel Davis and based out of Yorkshire and Northern Ireland.

What do we do?

We create and co-deliver a range of courses for media professionals in areas from pitching to confidence building as well as bespoke media training for small and medium businesses. Our six-week courses include:

Muse Flash: Cracking Pitches
For media professionals who want to polish up their pitching and feature writing chops.

Muse Flash: Cracking Coverage
For small and medium businesses who need a kick up the coverage pants (in the nicest possible way).

Muse Flash: Cracking Confidence
For people who simply need a bit of creative cheerleading.

Muse Flash: Cracking Creative Writing
Courses for budding authors, playwrights and poets. This training is delivered by relevant professionals in each area.

We also offer bespoke mentoring pathways for graduates of the above courses.

To find out more, drop us an email, or grab a cup of tea and read on..

What makes us different from other media training consultancies?

We open our contacts books. You get the distillation of our combined 20-plus years of working at the media coalface. Moreover we’re both full-time freelance journalists so we are encountering the very challenges you face every day. Somehow we’ve managed to not yet become disillusioned with our industry so the buzz of a byline and the thrill of a commission still makes us dance around the room as much as it does you. We bring this passion to our training.


Who are we?

Hazel is based in West Yorkshire and writes for a number of publications including the Guardian, Daily Telegraph, Financial Times, Independent and Times as well as various lifestyle publications. She was assistant editor at awesome game-changing women’s magazine Standard Issue and works as a copywriter and editor for a wide range of clients in the public and private sectors. Hazel also sings in a folk duo and chamber choir, has two young bonkers children and two equally bonkers dogs. You can ask her neighbours whether her nightly melodeon practise is getting her anywhere.

Heidi has written for a range of national and consumer titles including the Guardian, Daily Mail, Express, Irish Independent and Psychologies. She is currently gear editor of Bauer’s Mother & Baby magazine on a freelance basis.

Originally from London, Heidi lives near the Giant’s Causeway in Northern Ireland with her husband and their three children. She is a founding board member of Belfast’s first co-operative brewery and (mainly due to the beer thing) feels obliged to be a runner, too.

Where did Muse Flash come from?

Bitchin’ Pitching was the first training course that Hazel and Heidi ran as co-tutors. As more and more students began contacting us to say they’d had work commissioned and published as a direct result of our feedback on their pitches, we decided to develop the course to allow more emphasis on bespoke mentoring. Oh, and that first student who kicked this whole thing off? We can’t claim much (any) credit but she’s now a published novelist with a second book on the way.

How did all this come about?

In 2015, a budding writer who was leaving the safety of a staff job to go freelance asked Heidi to put together an online training course. Something that would help her up her pitching game and kick ass as a freelance writer. Bitchin’ Pitching was born. Word spread, until demand for training in kickass-ery necessitated finding a partner in crime.

Up in Yorkshire, Hazel had been busy running her own PR and media training and was about to relaunch her Write Yourself Happy courses for folk who wanted to, well, write themselves happy. She’d also been offering media advice to local businesses and PR companies and after a flurry of over-excitable email exchanges, Muse Flash (a less Marmitey – though we love Marmite – name) took shape.

What makes us think we can teach?

Journalists-turned-media-trainers are ten-a-penny but not all of them are still at the coalface of the very thing they teach. We’ve been told, repeatedly, that our training stands out because we are.

If you prefer academic credentials, have some of these apples…

Having graduated from the Media, Communications and Creative Arts programme at St Mary’s University College in 1998, Heidi studied for an MA in Public Communication at the University of Westminster’s School of Media, Arts and Design in 2004, whilst working full-time for a media agency. Shen then taught on undergraduate communications courses at Westminster for several years and was subsequently invited to teach on the Arts and Digital Industries programme at the University of East London, specialising in the interface between journalism and PR, before relocating to Northern Ireland in 2007. Since then, she’s been a self-employed freelance journalist.

Hazel got a distinction for her MA in Linguistics and Language Corpora (no, nobody knows what that is) and dropped out of a FULLY FUNDED PhD a quarter of the way through to write free copy for the Leeds Guide. But, whatever. She almost applies for PhD projects a couple of times a year.

As jobbing journalists with more than two decades of experience between us, we know how hard this industry is to survive in. So we won’t sugarcoat things for you. We’re experts in the challenges of meeting unrelenting deadlines and continually coming up with fresh ideas but we still LOVE pitching and enjoy nothing more than sharing our expertise and enthusiasm with students who feel they need a flash of inspiration. Or, as one recent student recently described Muse Flash, “an intravenous shot of adrenaline”.

To find out more, drop us an email.

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